My brother owns a small motorcycle repair business in our hometown. He does very well and has several regular customers. He gets a few new customers each month through word of mouth and a very small and underutilized advertising campaign. I suggested that to increase his new clients he should consider establishing a very strong Internet presence. My brother is great at fixing bikes but he didn’t have the first clue about designing a website. He decided to hire a web design company to design and maintain his company’s website. His website has been up and running for several months. He has picked up several new customers and the increase in business due to his website has more than paid for his design fees.