When my new boss came into the office for the first time I think that we were all pretty much prepared to dislike him a lot. Not that the man really did a single thing wrong, it was more about the fact that we all resented that we were having to keep going without our old boss, Jay, who had been so well loved and respected around this place. The new guy has lots of ideas about search engine optimisation that me and my co workers had to learn. As time wore on we started to realize he was correct.