Communicating with groups as diverse as customers, employees, investors, advertisers is important for the success of a small business. The success of your communication can be measured by the recognition that they give to your branded product or service. When you create small business marketing collateral, it can take the form of Company Bios, fact sheets, promotional items. By providing relevant information and key reminders to people about who you are and what you do to make their lives simpler, you brand yourself to them. A press kit, which includes company information, founder bio’s, product information, brochures and such will make this key communication a simpler task. To effectively leverage your small business marketing collateral, hand out, mail, email and set out any and all of your communication materials putting them into the hands of potential customers. Have plenty of materials on hand to distribute as small business marketing collateral. It is something that will provide plenty of payback.